Samsonite has partnered with Bollywood celebrities Amitabh Bachchan, Yuvraj Singh, and Mithali Raj to launch new India marketing campaign ‘Examined like Samsonite’. The bags and equipment model goals to attract parallels between the rigorous checks its baggage goes by means of and its marketing campaign stars’ experiences.
“The model’s and the folks’s fact needed to be captured and who higher than Amitabh Bachchan, Yuvraj Singh and Mithali Raj to assist us deliver this concept to life superbly by means of the checks that they’ve been by means of which are well-known to everybody,” stated Samsonite India’s government director for advertising Anushree Tainwala, Indian Retailer Bureau reported.
Samsonite the model has a historical past of 112 years and is without doubt one of the largest baggage manufacturers on the planet. By means of its new promoting marketing campaign, the model goals to harness the recognition of its celeb stars and spotlight its rigorous manufacturing and product testing course of.
“The marketing campaign cements Samsonite’s place as the final word benchmark with regards to high quality testing by drawing parallels with the challenges that every one among us, irrespective of how privileged, goes by means of in our journey,” stated Lowe Lintas’ CCO Prateek Bhardwaj.
“Samsonite luggage are made with utmost care, to make sure they give the impression of being the half,” stated Samsonite India’s CEO Jai Krishnan, India Retailing Bureau reported. “They’re aesthetically engineered which makes them extraordinarily sturdy and affords differentiated performance. Each Samsonite goes by means of a number of rigorous stress checks and that’s what actually units us aside. The marketing campaign brings alive this side of the model in a ravishing method.”
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