Rhythm Metropolis to introduce customers to artists and music by social roleplay, digital live shows, and mini-music challenges

NEW YORK, Jan. 30, 2023 /PRNewswire/ — Warner Music Group (NASDAQ: WMG), the worldwide music and leisure firm, introduced the launch of Rhythm Metropolis, a first-of-its-kind music-themed social roleplay expertise on Roblox. Developed in partnership with Gamefam, a number one gaming and content material firm throughout metaverse platforms, Rhythm Metropolis will introduce customers to artists and music by social roleplay and supply them entry to a group of digital gadgets offered solely on Roblox.

“As our lives turn into more and more digital, thrilling alternatives are opening up for artists and followers to interact and work together”, mentioned Oana Ruxandra, Chief Digital Officer & EVP, Enterprise Growth at WMG. “WMG is concentrated on facilitating the foundations of those new experiences by constructing and experimenting throughout evolving ecosystems. This partnership with Gamefam sees WMG creating a spot for artists and audiences to come back collectively to outline and contextualize their communities inside dwelling areas.”

To construct Rhythm Metropolis, WMG labored with Gamefam to create a novel expertise that brings collectively key gaming components with the magic of music. Selecting from a wide range of roles together with music producer, DJ, dancer, and plenty of extra, customers could have the chance to discover, dance, and bond with mates whereas having fun with the world’s hidden gems and competing in mini-music challenges. As well as, Rhythm Metropolis will host digital live shows and occasions that includes choose WMG artists.

“We’re thrilled to have an opportunity to mix our ardour for creating genuine, highly-engaging metaverse content material with our love of music”, mentioned Joe Ferencz, Founder and CEO at Gamefam. “WMG has been an excellent associate in pushing modern methods, and along with our experience, we have channeled that into manufacturing excellence creating a brand new group for music lovers within the metaverse.”

WMG has constantly constructed industry-leading experiences in gaming and the metaverse by its groundbreaking partnerships and one-of-a-kind occasions. Through the years, the corporate has introduced a number of of its artists to the Roblox platform together with Twenty One Pilots, Why Do not We, Ava Max, David Guetta, and Royal Blood. With the launch of Rhythm Metropolis, WMG continues their pursuit to push inventive boundaries whereas offering new instruments and sources for artists to construct and prolong their fan communities on this new digital period. 

Rhythm Metropolis will likely be out there to play and discover on the Roblox platform on February 4, 2023 throughout Android, iOS, Mac, Home windows PC, and Xbox One.

To entry Rhythm Metropolis, go to https://roblox.com/rhythmcity.

Entry accompanying photos right here.

About Warner Music Group
With a legacy extending again over 200 years, Warner Music Group (WMG) in the present day brings collectively artists, songwriters, and entrepreneurs which can be shifting leisure tradition throughout the globe. Working in additional than 70 international locations by a community of associates and licensees, WMG’s Recorded Music division contains famend labels resembling 300 Leisure, Asylum, Atlantic, Huge Beat, Canvasback, Elektra, Erato, First Evening, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Information, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over a million copyrights spanning each musical style, from the requirements of the Nice American Songbook to the most important hits of the twenty first century. Warner Music Group can be residence to ADA, the unbiased artist and label providers firm – in addition to subsequent gen artist providers division WMX, which incorporates shopper manufacturers resembling Songkick, the reside music app; EMP, the merchandise e-tailer; UPROXX, the youth tradition vacation spot; and HipHopDX, the hip-hop music information web site. As well as, WMG counts storytelling powerhouse Warner Music Leisure and social media content material creator IMGN amongst its many manufacturers. Observe WMG on Instagram, Twitter, LinkedIn, and Fb.  

About Gamefam
Gamefam, a number one metaverse sport developer and writer that creates related experiences with gaming communities and well-known manufacturers, is constructing the following technology of popular culture franchises born from the metaverse. Our mission is to create dynamic experiences for an incredible group whereas we develop the following technology of tremendous hit gaming and leisure franchises from throughout the metaverse. Gamefam operates the biggest community of video games on Roblox with over 25 million day by day sport classes and 115 million hours of engagement every month throughout 30+ reside video games within the firm’s portfolio. Gamefam’s prime franchises embrace Sonic Pace Simulator, Twilight Daycare, Tower of Distress, Funky Friday, Extremely Energy Tycoon, Ravenous Artists, Sizzling Wheels Open World, Straightforward Obby, and Weapon Combating Simulator. The Gamefam expertise additionally extends into metaverse locations together with its operation of the three main Minecraft servers and improvement of Fortnite’s prime 40 maps. With its headquarters in Los Angeles, the Gamefam staff combines the enterprise and manufacturing experience of longtime model specialists and sport {industry} professionals with the metaverse’s prime creators. For extra info, go to https://gamefam.com.

Media Contacts:
For WMG
Anamarie Palios
[email protected] 

For Gamefam
Michelle Grey
[email protected] 

SOURCE Warner Music Group Corp.